Nonverbal communication's usefulness in political campaigns

Baltezarević, Ivana and Baltezarević, Radoslav (2024) Nonverbal communication's usefulness in political campaigns. In: 5. Bilsel International Sumela Scientific Researches Congress. BILSEL PUBLISHING, Trabzon, pp. 898-905. ISBN 978-625-95275-4-3

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Abstract

In a democracy, communication and politics are inextricably linked. The process by which politicians, the news media, and the general public exchange information is known as political communication. The majority of political communication specialists concur that nonverbal communication accounts for a significant portion of the total communication. Political persuasion has been employed for a long time in political communication, and politicians are aware that nonverbal communication plays a crucial part in winning over voters. Even while speeches, debates, and policy stances are crucial components of a political campaign, a candidate's body language, nonverbal clues, and overall appearance can have a significant impact on voter behaviour and public opinion. Since nonverbal cues can support, dispute, or replace spoken words, they have an impact on verbal communication. Given that deception relies heavily on nonverbal communication, which can be employed to acquire cooperation or establish authority, it has an impact on other people. Body language and gestures can reveal an individual's personality and the meaning behind their words, consequently, in politics, nonverbal communication is quite important, and can be crucial for communicating confidence, strength, and empathy. Politicians may be able to reveal their genuine emotions about a subject or event by their body language, gestures, facial expressions, and eye contact. Therefore, it's critical to understand that even the smallest gesture can affect how their audience views them as a speaker.

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