Browse by IIPE Author

Journal Article

Baltezarević, Radoslav and Baltezarević, Borivoje and Baltezarević, Ivana (2024) Advantages of Digital Marketing in the World of Digital Games. International Review, 13 (1-2). pp. 69-76. ISSN 2217-9739

Baltezarević, Radoslav (2024) Efekti imerzivnih tehnologija na globalnu ekonomiju. Baština, 34 (63). pp. 261-273. ISSN 0353-9008

Baltezarević, Radoslav and Kwiatek, Piotr (2024) The Potential of Artificial Intelligence (AI) to Improve Electronic Word-of-Mouth's (eWOM) Efficacy. Baština, 34 (64). pp. 93-106. ISSN 0353-9008

Baltezarević, Ivana and Baltezarević, Radoslav (2024) The Role of Mixed Reality in the Education Sector. Baština, 34 (62). pp. 471-479. ISSN 0353-9008

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Students’ Attitudes on The Role of Artificial Intelligence (Ai) In Personalized Learning. International Journal of Cognitive Research in Science, Engineering and Education (IJCRSEE), 12 (2). pp. 387-397. ISSN 2334-8496

Baltezarević, Radoslav (2023) Uticaj veštačke inteligencije na globalnu ekonomiju. Megatrend revija = Megatrend Review, 20 (3). pp. 13-24. ISSN 1820-3159

Book Chapter

Baltezarević, Ivana and Baltezarević, Radoslav (2024) Comprehending subconscious consumer behavior in the digital age via neuromarketing. In: 9. International Scientific Research and Innovation Congress. IKSAD Publications, Venedik, pp. 299-310. ISBN 978-625-367-865-4

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Effects of in-game advertising on the world economy. In: 4th International Cankaya Scientific Studies Congress. IKSAD Publications, pp. 646-652. ISBN 978-625-8254-58-7

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Ensure Video Game Success with Digital Marketing. In: Digital Marketing : Analyzing its Transversal Impact. CRC Press, Boca Raton, pp. 276-290. ISBN 9781003384960

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Essential advantages of a sustainable blue economy. In: Munzur International Scientific Research and Innovation Congress. UBAK Publications, pp. 144-150. ISBN 978-625-8151-21-3

Baltezarević, Radoslav (2024) Fear of missing out (FOMO) as an effect influencing consumer purchase decisions. In: 3. Bilsel International Aspendos Scientific Researches Congress. Astana publications, Antalya, pp. 617-623. ISBN 978-625-6125-22-3

Baltezarević, Radoslav (2024) Legally Defining the Role of Influencers in Social Media Advertising. In: Tematski zbornik radova međunarodnog značaja / VIII međunarodni naučni skup Mediji, kazneno pravo i pravosuđe=Thematic Conference Proceedings of International Significance / VIII international scientific thematic conference Media, penal law and judiciary. Institut za uporedno pravo ; Institut za kriminološka i sociološka istraživanja, Beograd, pp. 415-428. ISBN 978-86-82582-12-0

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Malvertising: the use of malicious advertising to spread malware, and its negative effects on the world economy. In: Cukurova 13th International Scientific Researches Conference. IKSAD Publications, Adana, pp. 520-526. ISBN 978-625-367-852-4

Baltezarević, Ivana and Baltezarević, Radoslav (2024) Nonverbal communication's usefulness in political campaigns. In: 5. Bilsel International Sumela Scientific Researches Congress. BILSEL PUBLISHING, Trabzon, pp. 898-905. ISBN 978-625-95275-4-3

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Social media impersonation as a cybersecurity threat. In: International Topkapi Congress. IKSAD Publications, Istanbul, pp. 288-293. ISBN 978-625-367-867-8

Baltezarević, Ivana and Baltezarević, Radoslav (2024) Threats to cybersecurity in the internet of things (IoT) era. In: 3. Bilsel International Kibyra Scientific Researches Congress. Astana publications, Burdu, pp. 503-511. ISBN 978-625-6125-24-7

Baltezarević, Radoslav and Baltezarević, Ivana (2024) The advantages of sentiment analysis driven by artificial intelligence (AI). In: 4th International Cankaya Scientific Studies Congress. IKSAD Publications, pp. 653-661. ISBN 978-625-8254-58-7

Baltezarević, Radoslav and Baltezarević, Ivana (2024) The experience economy: providing memorable experiences to customers. In: 13th Internatuional "Communication in the World" Congress. IKSAD Publications, Çanakkale, pp. 397-401. ISBN 978-625-367-866-1

Baltezarević, Radoslav and Jelisavac Trošić, Sanja (2024) The importance of blockchain technology in international trade. In: 6th International Black Sea Modern Scientific Research Congress. IKSAD Publications, Trabzon, pp. 1-7. ISBN 978-625-367-832-6

Baltezarević, Radoslav and Baltezarević, Ivana (2024) The potential of AI influencers to modify the creator economy. In: 6th International Black Sea Modern Scientific Research Congress. IKSAD Publications, Trabzon, pp. 8-13. ISBN 978-625-367-832-6

Baltezarević, Radoslav and Baltezarević, Ivana (2024) The role of political influencers in the contemporary political arena. In: 4. Bilsel International Çatalhöyük Scientific Researches Congress. BILSEL Publishing, Konya, pp. 948-955. ISBN 978-625-95275-5-0

Baltezarević, Radoslav and Baltezarević, Ivana (2024) The significance of data privacy in the digital economy. In: 4. Bilsel International Çatalhöyük Scientific Researches Congress. BILSEL Publishing, Konya, pp. 956-964. ISBN 978-625-95275-5-0