Cultural Dimensions and Strategic Decision-making: A Comparative Analysis of Morocco and Serbia Through Hofstede Framework

Zahid, Ghita and Ridaoui, Yasmine and Tošović-Stevanović, Aleksandra and Koubaa, Salah (2025) Cultural Dimensions and Strategic Decision-making: A Comparative Analysis of Morocco and Serbia Through Hofstede Framework. In: 14 th International Scientific Conference "Employment, Education and Entrepreneurship", October 24, 2025, Belgrade, Serbia.

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Abstract

This paper explores the strategic implications of national cultural dimensions in Morocco and Serbia, highlighting how both countries' shared preference for hierarchy, group loyalty, and restraint—despite different historical trajectories—inform leadership styles, stakeholder engagement, and strategic behavior in public and private sectors using Hofstede's framework. Through a comparative lens, it investigates how historical legacies, socio-political systems, and economic constraints influence decision-making in each context. Drawing from Hofstede's interactive cultural data, recent comparative studies, and regional academic research, the analysis highlights both contrasts and convergences between the two nations. By examining the role of hierarchy, collectivism, uncertainty avoidance, and long-term orientation, the article contributes to a deeper understanding of how embedded cultural traits inform strategic choices. The conclusion outlines recommendations for culturally aligned strategy and identifies diplomatic opportunities between the two countries.

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