Malvertising: the use of malicious advertising to spread malware, and its negative effects on the world economy

Baltezarević, Radoslav and Baltezarević, Ivana (2024) Malvertising: the use of malicious advertising to spread malware, and its negative effects on the world economy. In: Cukurova 13th International Scientific Researches Conference. IKSAD Publications, Adana, pp. 520-526. ISBN 978-625-367-852-4

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Abstract

Cyberattacks like ransomware, spyware, and viruses are referred to as malware, or malicious software. Malvertising is the term for the malicious advertising that cybercriminals employ to trick victims into installing malware or steal data from their devices. While the attack might take many different forms, online advertising is always used to attract in the victim. For companies of all sizes, malware poses a serious risk. They have a significant impact both directly and indirectly. These include of financial loss, data loss, sensitive information theft, and disruption of operations. Cyberattacks also have an impact on the company's reputation and the trust that both clients and staff have in it. Malware can result in additional expenses that are directly related to a malware attack, as well as decreased user productivity, lost income from a system that is malfunctioning or performing poorly. Malvertising is thought to cause a loss of more than a billion dollars a year worldwide, and analysts believe the problem is growing and continues to negatively impact the global economy. To stop these cybercriminal acts, it appears that much more work must be done. For the time being, businesses and regular Internet users must take all available preventative measures to lessen the threat posed by malware. These precautions include installing Ad Blockers, Click-to-Play Plugins, updating software on a regular basis, configuring web browsers, and installing software updates. However, the most important advice is to not blindly trust Internet advertisements and to continually check devices.

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